Zmączeni
Naming
Branding
Logo Design
photos: Magdalena Zielasko
Zmączeni is the state of pleasant tiredness after baking bread. The name we came up with is a combination of two Polish words, "mąka" (flour) and "zmęczenie" (tiredness). We emphasized it all with a simple smiling face symbol. After all, do we really need anything complicated when talking about baking?
For several years now, we have been designing promotional materials for Zmączeni - packaging, interior elements, and anything else that the creative minds from the Krakow branches of the bakery come up with.