Culture shapes
design
shapes culture
We believe that design and culture are interconnected vessels. In an era where the flow of audiovisual content is instantaneous, culture (the audience) influences design with the same force as design influences (inspires) the audience.
This creates a self-perpetuating spiral of relationships and mutual inspiration. To understand and effectively utilize it, one must be able to read the codes of culture, identify the trends with solid foundations, and embed the brand or project within them.
Of course, this cannot be accomplished effectively without a fundamental understanding of design principles and design history.
This is what we believe in and what we focus on at Joy Studio.