Branding 3D Animation
Photos: Slow Sprint
Slow Sprint is a series of sports camps organized by one of the best Polish sprinters, Anna Kiełbasińska. The identity is based on the contrast resulting from two conflicting elements of the name. This contrast is applied both in the designed logo and in the color scheme. The whole concept is complemented by 3D animations.
The color palette is based on a gradient, symbolizing the transition from a state of rest to physical activity, combining tranquility and effort.