Identity, campaigns and 2D/3D motion
for culture-led brands.
We create clear, distinctive brand systems for projects in culture,
sport, hospitality and lifestyle.
We work through three focused services: Brand Foundations,
Brand Systems, and Capsule Branding.
Each one has a clear scope, a defined timeline and real outputs.
Branding can become
complicated very quickly.
Most brands do not need everything at once. They need the right starting point, a clear system, or a strong campaign moment.
That is why our offer is structured through three focused services. Our projects are built to work across digital, print, space and motion with 2D and 3D considered from the start whenever the brand calls for it.
01
Brand Foundations
A focused identity package for brands that need strong visual foundations without entering a large rebrand process.
This service gives a brand a clear and credible visual base, enough to start communicating properly, launch with confidence, and stop improvising.
Best for
- new brands
- early-stage businesses
- studios, cafés, restaurants and small hospitality concepts
- founders who need a clear
visual starting point - brands that feel inconsistent
or visually unresolved
What you receive
- logo or wordmark
- colour palette
- typography selection
- merch design
- basic layout principles
- core graphic elements
- 3 key brand applications
- mini guidelines
- simple motion asset
Timeline: Usually 2–3 weeks
02
Brand Systems
A more complete identity project for brands that need a broader and more structured visual system across touchpoints. This service gives the brand a complete working system, not only something that looks good, but something that can be used consistently across channels, formats and moments.
Best for
- brands preparing for launch or relaunch
- businesses that need more than just a logo
- hospitality, lifestyle and cultural projects
- teams that need consistency across digital and physical outputs
What you receive
- logo system
- colour system
- typography system
- layout and composition rules
- graphic asset set
- merch design
- image or art direction principles
- motion principles where relevant
- rollout across selected applications
- concise brand guidelines
Timeline: Usually 4–5 weeks
03
Capsule Branding
A focused visual system for a launch, event, campaign, collaboration or seasonal moment. This service helps brands show up with precision and energy when timing matters, without rebuilding the whole identity from scratch.
Best for
- product launches
- hospitality openings
- brand campaigns
- event identities
- collaborations and drops
- short-term activations
What you receive
- campaign direction
- key visual system
- rollout across selected formats
- social and digital assets
- 2D motion assets
- 3D motion assets where relevant
- physical campaign applications if needed
- merch design
- concise campaign guidelines
Timeline: Usually 1–3 weeks
Recent moments
identity and trailer for a race that doesn’t follow a script.
a bakery rebrand expanded through custom type, illustration and a more cohesive everyday system
Center of Modern Running
a temporary pavilion identity for New Balance, built for the pace and energy of Berlin Marathon weekend
a historic place, brought into the present with care.
Not sure where to start?
Got a launch, drop or opening coming up? Let's talk about the right starting point.