Rebel Rebel
New Balance by Turbo
2024
Strategy and Concept: Turbo
DOP: Sebastian Mamaj
Design / 3D: Joy Studio
Photos: © Turbo
Our Friends from Turbo prepared the launch of the New Balance FuelCell Rebel v4, that connected Tokyo drift vibes with the running world creating a night race in the city in an iconic parking lot. We created a visual identity based on 3D animations.
We made a special 3D animated logo for the occasion. The letters are inspired by the Warsaw landscape full of billboards from all the small businesses.
Together with Turbo Team and Sebastian Mamaj
we made some teasers for the upcoming event
For the event, we also prepared promotional materials such as starting numbers, T-shirts, and posters.