New Balance
Center for
Modern Running
Lead agency, concept & production: @beinghunted.2001
Interior design & production: @vaust_studio
Interior production: @invisible_work
Design Direction: @thisisjoystudio
On the weekend of the Berlin Marathon, New Balance created a special space for all runners, called the Center for Modern Running, at the historic Kranzler X. We were invited by Beinghunted, who handled the strategy, concept, and creative direction, to design a micro sub-logo for the event and oversee the design direction.