Nat Bistro
We shortened Naturaliści to NAT, giving both the restaurant and the character already present in its logo the same name. Together with illustrator Mateusz Kołek, we evolved the identity for its move from a market kiosk to a permanent bistro.
In 2026, Nat received a MICHELIN Bib Gourmand, while chef Ida Malec received the MICHELIN Young Chef Award.
It started with a kiosk.
The identity had to work with very little: a small space, a short menu and a limited set of everyday materials. We built it around a single illustrated character, a glass of wine and a wordmark that could hold the whole place together.
Naturaliści
When Ida called to say the kiosk was moving into a permanent space in Kraków’s Kazimierz district, the project needed a new name.
Naturaliści was too long. NAT was already inside it.
The shorter name gave the restaurant a clearer identity and turned the character from the original logo into someone with a name.
We rebuilt the mark into a stronger vertical composition and adapted the identity across the few elements the new bistro needed: signage, menus and merchandise.
Started from the Kiosk
now We’re here
Not bad for a place that started as a small market kiosk.