Międzymiastowa
Branding
photos: Magdalena Zielasko
The Międzymiastowa project was a real challenge. It is a place that was created in the most touristic part of the city, which, especially in the times of the pandemic, is not the favorite place for locals to visit.
First of all, we started with a logo rebranding - the original Międzymiastowa was located in the Dolnych Młynów complex, and its visual identity did not match that of the Main Square. Then we decided to combine old illustrations with early erotic photos, and this combo helped us to create a graphic language that we applied to all print materials and their social media.