Mak Bread Coffee
Merch branding
IllustrationPuro Hotel is one of the leaders of the Polish hotel industry with ambitions to conquer the European market. Each of their hotels features a café/bar or restaurant that is attractive to exclusive/limited edition merchandise. "Mak" is the Polish word for poppy seed. We wanted to play with the literalness of the name and created a character depicted with a flower covering its face depicted in various situations.
Puro Hotel knows that merch matters. For MAK Bread & Coffee (PURO Kraków), we created a series of graphics that refer to the relaxed atmosphere of the place. Bags, mugs, sweatshirts and t-shirts are available to purchase at the hotel as well as at the PURO giftshop.