Kaffe Bageri Stockholm
Art Direction
The starting point for the logo design was the traditional Swedish Dala horse. In order to bring more life and character to this iconic toy, we reimagined it as a costume worn by two characters rather than a static symbol.
This approach transforms the mark into a playful narrative element, evoking the spirit of childhood imagination and dress-up games, while subtly tapping into a sense of nostalgia.
For the purposes of the visual identity, we developed a custom display typeface called
“Bageri Sans”
inspired by Arne Jacobsen, used for creating headlines.
inspired by Arne Jacobsen, used for creating headlines.