Everybody


Branding
Packaging
3D
Everybody - me, you, your sister, friend or mom. Everybody is each one of us. The hero of your life. A creator of a reality, where there is still room to be yourself. Life  according to your values, principles and most importantly: living in harmony with yourself and loving your body. Everybody puts the sense of uniqueness that lies within each of us on a pedestal. The brand listens to change, to the -fortunately - increasingly present body positivity movement, and goes one step further, placing you as the main character and embodiment of the brand's vision.

Everybody aims to assure every woman that beauty lies within herself. Regardless of the prevailing beauty canons in the world, beauty is not a particular size, facial feature or skin tone. Beauty is confidence. It is an awareness of one's own body and its capabilities.

It is the belief that taking care of oneself is a path, not a specific goal. NoBODY is perfect but everyBODY is beautiful breaks away from beauty in the traditional sense.
Instead, it praises the beauty that is in everybody. It is hidden in imperfection, in being different, in maturity.



Everybody's logo consists of a strong typographic composition with the letters "ER" and "BO" tilted to the right.
It shows imperfection and refers to the name Everybody. In this way we relate to all silhouettes and show that
no one is perfect but everybody is beautiful. 











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