Border to Hel
Event & Creative Direction: Tempo
Art Direction: Joy Studio
music: Danny Abras
photos: Bartek Pawlikowski
Border to Hel is a team relay race created by our friends from Swords Athletics and Tempo, stretching 466 km across Poland from the northern border to the Hel Peninsula. Teams of six, with one running and another biking, endure the challenge with no support, no stops, and no quitting, testing their limits and forging deep bonds. The race pushes participants to their core, embracing self-organization, intense trials, and the spirit of adventure.
Our responsibilities included the event's branding, merchandise, teaser animations, and a special animation collaboration with polish Oakley distributor:
Oshop.pl
For the promotion of the event, we created animated teasers featuring the same runner depicted in different animation techniques: 3D and stop-motion.