Bluszcz
Apartamenty
Bluszcz Apartamenty is a residential investment, for
which we developed a complete branding and visual communication system. The key branding challenge was to express the dual character of the investment
— a dialogue between architecture and nature, concrete and greenery,
structure and organic form.
Bluszcz Apartamenty includes custom illustrations to distinguish its identity. As a consistent motif throughout the identity, trees and shrubs are illustrated using a vivid, neon green color. This not only reinforces the dominance of nature in the visual language but also creates an instantly recognizable, energetic accent across all communication materials.